Lure Urban: Your Winter Fashion Spot!
Lure Urban is one the India's leading winter lifestyle brand, nationally recognized for celebrating the essence of classic styling with supreme detailing.
We are involved in manufacturing quality winter wear garments, in sync with the latest fashion trends and material developments. We source world class fabrics and trims globally and follow 100% inspection method to provide our customers with nothing but the best.
We employ in-house special machinery and use advanced CAD software to ensure that our products are fit to perfect standards. Our clothing is widely appreciated in industry for their comfort, workmanship and durability. Our offerings include all kinds of Jackets and Coats for both men and women, and Sweatshirts only for women.
We also manage woolen accessories, thermals and kids knitwear, sweatshirts, jackets and coats through our sister concerns. We have our presence in LFS's like Globus and around 500+ MBO's across India. Apart from our own brand "Lure Urban", we have also been doing institutional and corporate sales
OUR VISION
To be recognized as preeminent garment brand synonymous with trust, quality and perfection, and bring contentment to every individual who believes our products are true extension of their personality.
OUR MISSION
To offer apparels that ensure high standard excellence and quality, fabricated using finest materials at fair prices to families all over the world, and grow our business with the same honesty and integrity we use to craft our products.
CORE VALUES
Integrity
We strongly believe that doing the right thing over our personal gain.
Quality
We may sell less, but whatever we sell is well-made.
Ownership
We own what we do.
Optimism
Our positive outlook empowers us to take up challenges and continuously pushing our limits.
Customer Satisfaction
Our attention to detail that enables us to not only meet client expectations but exceed them year after year.
Open-minded
We embrace new ideas, execute strategically and continuously put the regular to test.
Dealer's Network

OUR STORY
A small jackets manufacturing unit was set up in a 100 square yards of rented space in Ludhiana with an aim to provide international quality men's jacket at affordable pricing to Indian population