LURE URBAN is a family oriented group sharing same ethos and tonality, having roots in Hosiery and Readymade
garments since 1926.
The present brand "LURE" (now Lure Urban) was found in 1987 dedicated to the
manufacturing of jackets and readymades. The group over the next three decades diversified into areas
including knitwear, woollen accessories and outerwear for men, women and kids.
It has its sister concerns handling variety of products.
Lure Junior, founded in 2010 is a celebrated kid's wear brand offering outer-wear to young millennial. We provide exceptional range of jackets, coats and sweatshirts that are crisply styled and minutely designed to add an adult-like appeal to blooming charisma
Manufacturing and handling of pure wool accessories (caps, mufflers, hand gloves, socks etc.) and thermals by the name "WARMERS". These are 100% pure wool, cotton and spandex. All the pure wool products carry the Woolmark (100% Pure wool) and Wool Blend (30% to 40% wool) certifications by the WOOL MARK COMPANY.